B&B Italia已在全球80余个国家创建了深远而专属的影响力网络，于伦敦、巴黎、米兰、纽约、上海、台北、东京等核心城市开设了旗舰门店。本案是正反设计/OUT&IN. Design塑造的全新B&B Italia宁波店，从建筑、景观到室内的设计全维度，完成品牌空间一气呵成的统一及延续性。 设计从建筑、景观到室内的全维度，颠覆传统展厅模式，完成品牌空间的统一及延续性。几何式结构阵列穿插玻璃幕墙与花园景致，消解物体与建筑的界限，构建自然秩序的场所形态。室内场景延续体块感强而线条简练的设计架构，以可开合的半隔断实现视觉连续性和场景纵深感并纳入风景及天光，空间因此化作优雅而简约的动态实体。 如何在秉持品牌原有核心内容的基础上，融入中国市场且实现更亲和贴切的传达，是宁波合作伙伴委托的要旨所在。 项目位于一栋临街商场建筑的首层，原本单调的正门大台阶经改造后呈现纵横交错的结构阵列，配以格栅围合的玻璃幕墙与别致的花园景观，消解了物体与建筑的界限，亦使店铺的展示面最大化。 基于体块感强而线条简练的设计架构，以可开合的半透明隔断完成空间转换，保有视觉的连续性和场景的纵深感。叠加与交织的界面体块关系隐含着行进动线的指引，在观者的视线半径内最大限度地纳入外部的风景及天光，室内空间因此成为一个动态的实体。
B&B Italia has established a sales network that covers more than 80 countries worldwide, and has opened flagship stores in major cities like London, Paris, Milan, New York, Beijing, Taipei and Tokyo. The project is B&B Italia's new store located in Ningbo, conceived by OUTIN. DESIGN. The design achieved the unity and continuity of the brand space from the perspectives of building, landscape and interior. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting. The interior space continues the strong sense of volume and clean lines. The semi-open partitions not only create continuity of visual experience and a sense of depth, but also bring in outdoor scenery as well as daylight, hence adding an elegant, simple and dynamic touch to the space. The key requirement of the design was to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.