AIRMIX是源于古城西安的一家生活方式潮品连锁店。这家面积240平米的店铺位于西安最具潮流特征的曲江创意谷，作为品牌首店，肩负为品牌开局和定调的重任。项目的首要挑战是如何在一个相对小的空间中为这个全新的初创品牌创造出强烈鲜明、让人过目不忘的品牌形象。SpActrum谱观通过对生活方式产品的透析，提取“气泡”作为感官与象征的概念，将气泡的物理特性作为形式操作手段，创造出具有象征意味的雕塑形态展陈，作为空间和体验流的组织器，辅以具有透明性的巨型logo立面，塑造出极具辨识度的店铺形象，同时也探索了通过室内设计激活街道和城市空间，将人们从日常生活体验中抽离，激发艺术想象的独特体验，重新诠释了生活方式类零售空间的内涵与边界。
AIRMIX is a lifestyle boutique located in Xi’an, designed by SpActrum. AIRMIX Lifestyle Boutique (Xi'an Store) is the first showroom store of the newly established lifestyle boutique buyer brand. The challenge of the project consists in a relatively small shop area, where a strong image of the new brand is to be showcased while building a significant identity for AIRMIX. It starts by redefining the position that lifestyle holds for human life. Rather than something adhesive to everyday life, SpActrum understands lifestyle as an essential need deep inside humanity. It's fragile yet unhesitatingly steady. It’s like a bubble of soap, transient and pleasuring. Bubbles become both a metaphor for such need and the form-making concept of the design.