当你穿行在新天地喧闹的街角时，一束来自街对面的光在召唤着你，邀请着路过的行人走进它，体验它。这里，是SPACE ONE。 在这里，产品才是重点和灵感。我们从始至终围绕着投影仪的镜头。门像是一个光圈，有意地缩小了焦点，意在不让太多光线进入室内，同时创造引人注目的外立面，降低了自然光对投射在墙壁上投影质量的影响。 店铺被分为两个楼层，入口所在的一层作为商店，银色的胶囊舱展示了产品使用的可能性。六个胶囊舱捕获着一个家的碎片，展示了一个不同的“家庭场景”: 卧室，餐厅，客厅，办公室，健身房，游戏室。空间中无限延伸的画布也允许着这些故事的发生。 画布作为商店的整体概念在二楼以摄影工作室的方式形式呈现。圆角模糊了墙壁和天花板之间的界限，让消费者参与到场景中。天花板则是一个巨大的轨道网格，灵活的移动展板可以根据展览需求自由配置。 JMGO 投射出自由，投射出可能。这间全新旗舰店的创建是为了强调产品的实用性，阐述无限可能
JMGO, a tech company specializing in projectors, sells more than optimized content. Their product is about experiences, curiosity, and freedom. A projector can be targeted anywhere in a home, on walls, the ceiling or floor, even people in a home, and it can also just disappear. It is a feature and can be featureless, a product that takes away what you do not need. Something that de-clutters. Anything is a canvas. A home becomes boundary-less. What is possible when an image is no longer limited by size or a frame no longer holds the screen? This space becomes a staging ground for new and limitless experiences, a place to cultivate freedom and curiosity at home. Here, the product is the point and inspiration. We begin and end with a lens. The door is an aperture, a focal point intentionally shrunk to be inviting without letting too much light into the interior and compromising the quality of the walls for projections. The store has two levels; the ground floor is the store itself, with the silver pods showcasing possible use of the products. Six capsules reveal a different ‘home scene’: bedroom, dining room, living room, office, fitness, game room. The infinite canvas that allows those stories to happen. The store features a centerpiece table that displays the product. A mirrored ceiling enhances the height. There are futuristic elements that hint at the technology at play without losing the warmness of a home or compromising the playfulness of experience. The concept of the store as canvas resulted in the second-floor area taking on a photo studio-like energy. Round corners blur the boundaries between walls and ceilings, making guests participate in scenes. The ceiling is a big grid with tracks that allow display panels to be configured according to exhibition demands. JMGO is a projection of freedom, of possibility. This new flagship was created to highlight the practicalities of the product and illustrate its many opportunities. JMGO creates products that spark imagination; so we built a world to reflect and expand upon it, content without borders.