随着“它经济”的全面崛起背景下，Informal异规设计深化人与宠物、宠物与空间之间的联系，以“开放宠物社群”、“城市景观空间”以及“商业场景塑造”等价值目标，将设计主体延伸为人和宠物两个对象，打造出新奇的都市生活，丰富平凡日常中友好快乐的人宠互动体验。 GINGO LAND希望为大家创造一个繁重生活之际的「好奇乐园」，模糊都市生活中人与宠物的边界，一起社交、感受生活，让陪伴宠物成长的如同在城市水泥中一同探索好奇乐园的过程，温暖而治愈。
Against the backdrop of overall rise of “Pet Economy”, Informal Unconventional Design is deepening the connections between human beings and pets and between pet and space. With adherence to “Open pet community”, “Urban landscape space”, “Business scene shaping” and other value goals, we extend the design subject towards two objects, namely people and pets. In this way, we have created a novel urban lifestyle to enrich the ordinary daily lives by virtue of a friendly and happy interactive experience between people and pets. GINGO LAND hopes to create a “Curiosity Paradise” for everyone in their burdensome daily lives and blur the boundary between people and pets in the urban life. In this way, they can socialize and experience life together, thus making owners’ experience of growing up with their pets as warm and healing as exploring Curiosity Paradise together in a urban forest of concrete and steel.