黑色是一切颜色的尽头，最纯粹的色彩也暗含着隐秘低调、独立特行的精神。烧肉公社是这样的独具品味调性的品牌，空间以黑武士精神觉醒为主题，运用极简酷黑的解构主义风格，将「形+意」解构重组，融合诧寂极简和工匠精神，打造出极具暗黑先锋艺术的多维空间，整体呈现出低调，粗犷，力量和侵略。以无畏的姿态征服世界的黑武士精神，象征着烧肉公社品牌的能量——生命力和匠心料理精神。 该项目从品牌基因出发，聚焦「火山石+黑武士+和牛骨骼」三种主要元素构成品牌独特个性和内涵的基本元素集和价值，同时，从场景模式出发，为消费者提供感受氛围的与商业价值和文化趋势同频共振的场景，塑造与消费者共同记忆与共情的空间，希望能帮助品牌实现场景驱动成长。
Black is the end of all colors, and the purest color also implies a hidden and independent spirit. Shaorou Commune is a brand with a unique taste and tone. The space is themed around the awakening of the Black Knight spirit, using a minimalist and cool deconstructionist style to deconstruct and recombine "form+meaning", integrating the spirit of surprise and simplicity and craftsmanship, creating a multi-dimensional space full of dark avant-garde art. The overall presentation is low-key, rough, powerful, and aggressive. The spirit of the Black Knight, who conquers the world with a fearless attitude, also symbolizes the energy of the barbecue commune brand - vitality and the spirit of craftsmanship in cooking. Starting from the brand genes, this project focuses on the basic element set and value of the brand's unique personality and connotation, which are composed of three main elements: "volcanic stone+black warrior+and cow bones". At the same time, starting from the scene mode, it provides consumers with a scene that resonates with commercial value and cultural trends on the same screen, shaping a space for shared memory and empathy with consumers,hoping to help the brand achieve scenario-driven growth.