CICISONG jewelry design studio
CICISONG珠宝设计工作室
  • 城市 : 天津   City : Tianjin
  • 面积 : 208.40平方米   Area : 208.40㎡
  • 完成日期 : 2020-10-28    Completion Date : 2020-10-28
  • 设计师 : 周威   Designer : WILL CHOU
  • 摄影 : 李胜阳   Photographer : SHENGYANG LI
  • 官网/公众号 : www.jizhezhuzao.com
CICISONG jewelry design studio  CICISONG珠宝设计工作室
CICISONG的形成:翡翠鸟是品牌故事的主线。以翡翠鸟在中国分部区域的连线图形为基调,提炼空间的主体造型。以翡翠鸟蛋的造型制作顶面,体现孕育和包裹,在CCS的包裹下,孕育着每一件最珍贵的产品。 作为一个以女性为主要消费群体的线上品牌,以“新型办公室”为设计思路,将“梦幻”、“艺术”与“现实”相结合,展现一个兼具时代需求与美感的梦幻空间。 包豪斯与中国文化的碰撞:当下生活态度与流行趋势、功能决定的造型结合了宋代文化象征彰显了传统底蕴与中国自豪。 空间以白色为主,干净、柔和、轻盈、富有女性的柔美感,结合品牌愿景为思考方向,在空间结构上采用弧形、椭圆形等较为柔软的几何图形作为穿插,模糊了边界的存在,运用自然采光的手法,配合空间的通透感,让整体的环境氛围变得更加柔和。 办公区从顶面滑下来的桌面,利用弧形的线条着重体现了柔和性和空间的层次感,仿如天地交于一线。
Formation of cicisong: Emerald bird is the main line of the brand story. The main shape of space is refined based on the connection graphics of jadeite birds in China. The top surface is made in the shape of emerald bird egg, which reflects the breeding and wrapping. Under the wrapping of CCS, every most precious product is bred. As an online brand with women as the main consumer group, taking "new office" as the design idea, it combines "dream", "art" and "reality" to show a dream space with the needs of the times and beauty. The collision between Bauhaus and Chinese culture: the modeling determined by the current life attitude, fashion trend and function combines the cultural symbols of the Song Dynasty, highlighting the traditional heritage and Chinese pride. The space is mainly white, clean, soft, light and full of feminine tenderness. Taking the brand vision as the thinking direction, arc, oval and other soft geometric figures are used as intersperses in the space structure, blurring the existence of the boundary. The use of natural lighting and the sense of permeability of the space make the overall environmental atmosphere softer. The desktop sliding down from the top of the office area focuses on the softness and the sense of hierarchy of space by using arc lines, just like the intersection of heaven and earth.