1828WANGLAOJI
1828王老吉
  • 城市 : 瑞安市   City : RUIAN
  • 面积 : 110
  • 完成日期 : 2021-01-16    Completion Date : 2021-01-16
  • 设计师 : 蔡忠义   Designer : Cai zhongyi
  • 摄影 : 吴昌乐   Photographer : Wu changle
  • 官网/公众号 : 千上设计   Website/Official Accounts : Qiang Shang Design
1828WANGLAOJI  1828王老吉
王老吉在灰白的空间里,配合原木的质感,打造出柔和的空间体验。内部以白色为基调,加入了灰色、红色、水磨石、原木等元素…提取王老吉logo“葫芦”的元素提炼在空间里~以圆形提现寓意“天圆地方”感受文创生活好物的温度,寻找美好愉悦的生活仪式感。空间整体用微水泥表现墙面的造型和质感,妙趣横生的沉浸式抬高台,丰富的互动打卡拍照点,你一定会爱上这样的空间体验!设计的初衷就是将百年品牌以全新的面貌推向当下时代,结合新事物,拆分提取王老吉的元素,用更现代的手法去呈现这个品牌。“草本新茶,吉享生活”,把王老吉的品牌理念贯彻在设计当中是我们一直遵循的,效果也是令业主很满意。不同的撞色在新商场不失为一抹亮点。
Wanglaoji creates a soft space experience in the gray and white space with the texture of the logs.The interior is based on white, with gray, red, terrazzo, logs and other elements added... Extract the elements of Wong Lo Kat’s logo "Gourd" and refine it in the space~ Use the circle to extract the meaning "Heaven and Round Place" to feel the temperature of the good things in cultural and creative life, and look for it A beautiful and pleasant sense of life ritual. The overall space uses micro-cement to express the shape and texture of the wall, the witty and immersive elevated platform, and the rich interactive check-in and photo spots. You will definitely fall in love with this space experience!The original intention of the design is to push the century-old brand to the current era with a new look, combine new things, split and extract the elements of Wong Lo Kat, and present the brand in a more modern way. "Herbal new tea, enjoy life", we have always followed Wanglaoji's brand concept in the design, and the effect is also very satisfactory to the owners.Different contrast colors are a bright spot in the new mall.