Xi Le Sichuan Cuisine
喜乐川菜
  • 城市 : 上海   City : Shanghai
  • 面积 : 153㎡
  • 完成日期 : 2024-10-06    Completion Date : 2024-10-06
  • 设计师 : 谭晨、牧之、郭艳琴、李正志   Designer : Tan Chen, YUI, Guo Ankey, Li Zhengzhi
  • 摄影 : YUI
  • 事务所官方工作室名称 : 弹性工作室   Official Name : Tens Atelier
  • 官网/公众号 : https://www.tensatelier.cn
Xi Le Sichuan Cuisine  喜乐川菜
作为中国八大菜系之一,川菜以浓厚的市井烟火气为特征,这种烟火气也正是川菜文化的重要符号。作为一家传统中式餐饮新品牌,如何通过设计让顾客第一时间感知到品牌的核心基因,则是我们首要考虑的问题。 因此整个空间设计的灵感来源于对街头市井的深度探索。我们通过“市井文化”“集市氛围”“公共空间”和“手工制作”等设计语言,营造出具有温度和亲和力的用餐环境。同时,为避免精致设计可能带来的疏离感,我们特意控制精致程度,使空间更贴合品牌定位与消费者预期,让顾客能够感受到品牌的温度和想要传达的生活氛围。 为了体现东方语境下的市井表达,我们对具有中式意味的“市井大棚”进行了现代化转译。通过三种不同造型但设计逻辑相同的屋檐,来营造类街边排档的就餐氛围。
‘As one of the eight major cuisines in China, Sichuan cuisine is characterized by a strong sense of urbanism, which is also an important symbol of Sichuan culture. As a traditional Chinese restaurant new brand, how to let customers perceive the brand's core genes through the design is our primary consideration. Therefore, the whole space design is inspired by the in-depth exploration of the street market. Through the design language of ‘marketplace culture’, ‘market atmosphere’, ‘public space’ and ‘handmade’, we create a warm and friendly dining environment. We have created a warm and intimate dining environment through the use of design languages such as ‘market culture’, ‘market atmosphere’, ‘public space’ and ‘handmade’. At the same time, in order to avoid the feeling of alienation that may be brought about by sophisticated design, we deliberately controlled the degree of sophistication to make the space more in line with the positioning of the brand and the expectations of consumers, so that customers can feel the temperature of the brand and the atmosphere of life that it wants to convey. In order to reflect the expression of the marketplace in an oriental context, we have modernized and translated the Chinese term ‘marketplace shed’. Three different shapes of roofs with the same design logic are used to create a street stall-like dining atmosphere.